The Art of Choosing a Domain Name (Infographic)


Choosing a domain name for your business and/or website will be one of the most important decisions that you will ever make. In fact, this should be one of the first steps that you take before launching a website or new company. Often individuals rush through the domain registration process and later realize that they should have put more thought into the decision originally since it is so hard to change a name once your brand is established.

In today’s age, your domain is more than just a way for someone to visit your website! It is now the foundation for your entire site’s brand! In the past we wrote an article discussing different ways to increase traffic to your website. A common theme in all of the articles I write is the importance of “BRANDING” and choosing a domain name should be no different.

Our researchers and designers have put together an awesome infographic and some amazing tips to help you through the process of choosing a domain name.

Choosing a Domain

5 Tips to Remember When Choosing a Domain Name:

  1. Think About the Big Picture: Your Brand!
    Websites that focus on a long-term Branding Strategy are the ones that are the most successful. Your domain name is the foundation of your brand and will always be your site’s identifier. Your domain should be creative, memorable, and easily recognizable at first glance.

  2. Domain Does Not Have to Include Keywords!
    A common misconceptions is that the domain name should include keywords describing your product or service. Although, there is nothing wrong with this strategy some of the most popular websites created their own memorable name focusing solely on Branding. (Example: Ebay, Google, Facebook)
  3. Keep it Short.
    With millions of domains on the web, sometimes it is hard to find an available “short” domain name. Finding the perfect domain takes time, do not rush, and focus on creating the shortest/most memorable domain possible. You want your visitors to be able to remember and share your domain name; hence, the importance of keeping it short and sweet.

  4. Be Original… Watch Out for Other’s Trademarks & Copyrights.
    Before you choose a domain name take a second to make sure you are not infringing on a protected name. You can perform a Google Search, Free Trademark Search, and Copyright Search to get a really good idea if someone else is using the name or something similar. Be original stealing someone else’s idea is simply not cool.

  5. If You Can’t Find an Available Domain You Like, Consider Buying One!
    Each an every day it becomes increasingly harder and harder to purchase a quality and memorable domain name. If you can not find an available domain name that you like, consider investing in a quality name. Good domain names are like real estate and can hold and gain value with time. If you can find a great domain for sale within your budget, I would not be afraid to INVEST in it.

Good Domains Make Great Investments!

If you invest in a nice house and hold on to it until until there is a high market demand you can make a nice profit on that piece of real estate. The same is true for domain names; however, the potential profit is actually much higher than a house. There are over 252 million registered domain names in the world and that number continues to increase on a daily basis. It is becoming increasingly harder to register a “quality” domain name that has not been previously registered by someone else in the world. The shortage of quality domain names have pushed the private market domain prices to all time highs. The cost to register a new domain from a registrar runs between $10-$20 and great domains sell privately in the millions… I’d say that is a pretty good return on investment.

Take a Look at the 5 Most Expensive [Non-Adult] Domain Names:

  • sold for $16,000,000 in 2009.
  • sold for $15,194,520 in 2008.
  • sold for $8,500,000 in 2010.
  • sold for $7,500,000 in 1999.
  • sold for $7,500,000 in 2006.

These figures will blow your mind, especially when you consider that someone originally purchased each domain for around $10. I am not suggesting that you go out and take a loan to buy a domain name; however, I did want to press the fact that a GOOD domain name actually holds & gains value with time so you should not be afraid to invest in a good name.

 Best Ways to Find a Quality Domain Name:

  1. BestWebHostingGeek’s Domain Search Tool:
    Recently we launched a Domain Search Tool that allows you to search the name of any domain name to see if it is available for registration. This tool allows you to use trial & error to quickly identify if someone else owns the domain name or not. If the domain HAS NOT been registered our tool will give you a one-click option allowing you to easily register the name with Bluehost (our top ranked host).

  2. Buy Premium “Brand-able” Domains:
    If you are not having any luck creating your own “brand-able” domain name you may consider investing in one from the private market. There are many sites on the web that allow you to buy and sell premium domain names including:,, and Although these are all great services our personal favorite place to purchase quality domains is We have used this service in the past to purchase QUALITY and BRANDABLE domain names (they have a great selection). One of the most interesting parts of BrandBucket is that each domain comes with a custom and well-designed logo.

  3. Get Creative — Make Your Own Name:
    Looking to get creative? There are several tools on the web that can help you create a memorable domain name. Our personal favorite sites to use include:,, and

  4. Register Expired Domains:
    Domain names expire each and every day and periodically some really great domains names are not renewed by their owner for one reason or another. One great way to find a quality domain name is to search lists of expired domains and register them as soon as possible. It would be hard to discover expired domain names without the use of some quality resources. If you would like to look into registering a quality expired domain name we suggest using one of the following services:,, or

 Best Domain Hosting Service:

If you are looking to start a website or blog you will need quality web hosting along with your domain name. The team at believes Bluehost offers one of the top domain hosting services on the web. Bluehost offers unlimited disk space, unlimited bandwidth, and a whole lot more at an exceptional price point. Bluehost also offers several “domain” related features that other hosts do not including:

  • Free Domain Name:
    Most hosting services require you to purchase hosting and the domain separately. Bluehost gives you one free domain registration with every hosting purchase (only $3.95 a month).
  • Unlimited Domain Hosting:
    Save money by hosting an unlimited number of domains on one hosting account.
  • Free Domain Based E-Mail Accounts:
    Get free custom e-mail addresses with your domain as the root.  (Example:
  • Domain Name (Whois) Privacy:
    Bluehost helps you to protect your identity from others on the web including whois services.
  • Free Website Builders & 1-Click Installs:
    You will gain access to a variety of free and easy-to-use tools that can be used to create your very own website.


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One Response to “The Art of Choosing a Domain Name (Infographic)”

  1. Arnold Smith says:

    Many of us have a valid excuse why we missed an early wave of opportunity to invest – or invest more heavily – in Internet domain names. We may have had no idea what was happening and what we were missing out on, or we may have had a clue but could not quite grasp how to get a handle on it. People who know nothing about Internet domain names beforehand will sooner or later realize that they could have hand-registered a couple of “.com” domain names worth nothing.

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